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Why global auth providers keep failing Indian developers

2026-10-24 · 5 min read · NexAuth team

We surveyed our own integration attempts. The failure modes are embarrassingly consistent.

1. Messaging priced as margin, not cost

OTP providers resell SMS/WhatsApp at 2-5x pass-through. NexAuth publishes the per-send cost table — BYO your own gateway creds and it drops to ₹0. Nobody else offers that.

2. WhatsApp as an afterthought

Your users live in WhatsApp. An "auth provider" that treats it as a premium add-on is missing the country's dominant channel. We built WhatsApp-first, SMS as fallback.

3. SDK gaps on the platforms that matter

Flutter especially — the biggest cross-platform framework in Indian startups, and major providers gate it behind enterprise sales or ship wrappers that break on SMS Retriever. Our Flutter SDK with animated OTP inputs + phone-number hint is a first-class package, not an afterthought.

4. Authorization sold separately

Auth0 charges extra for RBAC. Firebase gives you nothing. An app that can't do roles+permissions from day one isn't done — so RBAC is free forever in NexAuth.

5. Opaque everything

"Contact sales" for pricing, "enterprise" for features, "coming soon" for docs. We publish the price table, the API, the source-annotated docs, and the machine-readable skill your AI agent can integrate from one prompt.

Try it

WhatsApp OTP, passkeys, RBAC and DPDP consent — free forever, pay only for sends. Quickstart →